Call for Participation in Survey on TV Configurator

February 17, 2017 at 11:12 am in SMCExcel by Stephan Hankammer

The SMC Excel consortium developed a first version of a web-based configurator for TVs. To test and improve the configurator, we would like to encourage interested readers of our website to participate in a 15-minutes survey: Thank you very much for participating!

SMC Excel Publication in International Journal of Industrial Engineering and Management (IJIEM)

January 19, 2017 at 3:53 pm in SMCExcel by Stephan Hankammer

The project consortium successfully published an article on the Design of Business Models for Sustainable Mass Customization in the International Journal of Industrial Engineering and Management (IJIEM). The paper is available at or at .

Invitation to Innovation Research Seminar at RWTH Aachen University

January 7, 2017 at 10:03 am in Uncategorized by Stephan Hankammer

SMC Excel member Stephan Hankammer will present results of the SMC Excel Project and the current state of a consumer research study on Sustainable Mass Customization at RWTH Aachen University’s “Innovation Research Seminar” on 11 January 2017, 2.00 to 3.30 pm, in the TIM Social Area, Kackertstraße 7. The title of the presentation is “Nudging Customers Towards More Sustainable Choices”. You are warmly welcome!

You find more information about the presentation, here: IRS SEMINAR 2017 flyer and here: IRS SEMINAR 2017 webpage

New Swiss Project Partners @ SMC Excel

December 6, 2016 at 3:57 pm in SMCExcel by Stephan Hankammer

We are happy to announce that two new companies have joined the project consortium recently. We warmly welcome Aurum Gavia (Website) and Recommerce Solutions (Website). More Infos about the new partners will follow soon…

SMC Project Meeting M30 in Darmstadt, Germany

November 29, 2016 at 12:25 pm in SMCExcel by Stephan Hankammer

The 5th Consortium Project Meeting in Darmstadt (Germany) took place on the 2nd and 3rd of November, 2016. The partners of the SMC Excel project (VESTEL, RWTH Aachen, SUPSI, and e-hoch-3) met to discuss the current state of the SMC Excel project and further steps for future project planning.



Each partner gave one or more presentations to focus on the main topics, including the WP3 overall activities such as business models for recycling scenarios, the development of the solution space regarding components and their environmental evaluation, and the configurator user interface design. For future planning the team discussed dissemination strategies and deadlines for 2017, as well as the WP4 with focus on Policy recommendations. Finally, the possible application of SMC on future projects was discussed leading to the closure of the meetings.

Impressions from the IFA 2016, Berlin (VESTEL)

October 7, 2016 at 11:13 am in SMCExcel by Stephan Hankammer

World’s leading consumer electronics show took place in Berlin, Germany, between September 02 and 07. Sultan Kaygın Sel from SMC-Excel partner Vestel attended IFA this year for taking insights of latest trends in consumer electronics. Vestel (similar to previous years) was one of the biggest exhibitors having 3000 m2 exhibition area used for presenting a wide variety of its product range and new concepts.

Highlights from this year are listed below:

IFA Vestel

IFA Vestel

• Experience was the most important concept for this year at IFA. Most of the companies have used their fairground area more for experience areas like trial of VR glasses.

• A great number of companies have presented their VR (virtual reality) products. Many applications of VR such as gaming in entertainment industry are emerging.

• Smart home concepts were introduced by all leading consumer electronics companies. Their presentations were more comprehensive and satisfying when compared to previous years.

• OLED and Quantum dot displays were competing for display technologies.

• Screen sizes are getting bigger and bigger. There were 98” and over sizes presented.

• Product presentations were focused on the visual and technical performance of the products. Unlike the previous fairs, the physical specifications of TVs such as thickness or curvature were not highlighted. Also 3D TV concept disappeared.

• In contrast to previous fairs with a focus on UHD, it is observed that 4K displays have become common.

• Various applications of Digital Signage products have been presented by almost every company at the fair. In addition to existing product solutions, mirror display and transparent display models have been presented.

Scientific American story about customizable (and sustainable) smartphones

July 5, 2016 at 12:24 pm in SMCExcel by Stephan Hankammer

Scientific American posted an interesting story on customizable (and sustainable) smartphones this 1st of July. You find the story here.
For the development of this story, the SMC Excel project was happy to provide insights for the assessment of Google’s Project Ara.

SMC Excel @ Publication in Procedia CIRP // Dissemination at IPSS CIRP Conference (June 2016)

June 7, 2016 at 10:37 am in SMCExcel by Stephan Hankammer

We are very happy to announce that the (full consortium) article “User-Interface Design for Individualization Services to Enhance Sustainable Consumption and Production” has been accepted for publication in the Open-Access Journal Procedia CIRP and selected for presentation at this year’s IPSS CIRP Conference (Product-Service Systems across Life Cycle) taking place in Bergamo (Italy) in June 2016. The paper assesses the integration of sustainability in the individualization service offered through user-interfaces, such as in particular configurators, both theoretically and empirically. It provides insights from reviewing more than 900 web-based configurators within 16 different industries. The analysis reveals that only about five percent of all user-interfaces address sustainability issues in their individualization services.

You find the article at

Stephan Hankammer @ IPSS Conference

SMC-Excel @ IPSS Conference

SMC Excel @ Publication in Procedia CIRP// Dissemination at ICRM CIRP Conference (June 2016)

June 1, 2016 at 10:22 am in Events, SMCExcel by Stephan Hankammer

Our Case Study on Sustainable Mass Customization for Smartphones (Phonebloks / Google Project Ara) has been accepted for publication in Procedia CIRP 2016. We will disseminate the results at this year’s 3rd international Conference on Ramp-Up Management taking place in Aachen (Germany) in June 2016. The article summarizes the findings resulting from SMC-Excel’s case study on Google’s modular smartphone approach Project Ara (WP1). We are looking forward to this event, and especially to disseminate our results to the international ramp-up community. We will provide the link to download the article as soon as it is published online at Elsevier. For more information about the conference please visit:

SMC Excel @ Budapest Degrowth Conference (September 2016)

May 7, 2016 at 10:34 am in SMCExcel by Stephan Hankammer

We are happy to announce that we will disseminate results of our SMC-Excel project at this year’s 5th International Degrowth Conference taking place in Budapest (Hungary) from 30 August to 3 September 2016. SMC-Excel member Stephan Hankammer will present an overview on interrelations between collaborative value creation concepts (such as Mass Customization) and sufficient consumption, enlargement of the meaningful lifespan of products as well as the reduction of waste and obsolete production capacity (etc.). For the SMC Excel consortium, it is a great opportunity to reach researchers and practitioners of this truly interdisciplinary research community. For more information visit:

Research Seminar on Sustainable Mass Customization @ Politecnico di Milano (#Dissemination)

May 1, 2016 at 10:16 am in Events, SMCExcel by Stephan Hankammer

SMC Excel member Stephan Hankammer will give a seminar on Researching Sustainable Mass Customization at Politecnico di Milano’s School of Management on 4th of May (12:00, Room 3.23). In this seminar, he will present the scope and preliminary results of the SMC Excel project and discuss research opportunities and obstacles of this research field with PoliMi’s PhD students. For more information, see: Research Seminar Polimi

Impressions: SMC-Excel @ 2015 World Conference on Mass Customization, Personalization and Co-Creation

November 3, 2015 at 3:23 pm in SMCExcel by Stephan Hankammer

RWTH Tim @ MCPC2015
From October 20th to 22nd the 2015th World Conference on Mass Customization, Personalization and Co-Creation took place in Montreal, Canada. Researchers from all over the world came together to discuss recent academic research and issues related to the implementation of MC in practice. SMC-Excel project leader Frank Piller held a keynote on complexity as an innovation driver. In his speech he especially shed light on the question how businesses can profit from MC.

SMC-Excel project coordinator Stephan Hankammer hosted a special session dedicated to interdisciplinary research in the field of MC. In this session he also presented a current research paper of RWTH Tim, in which the topic landscape of the discipline of Mass Customization has been mapped. After reviewing nearly 1300 research papers with the help of a statistical algorithm, 60 subtopics in the field of MC have been identified. One important result: None of the topics has a direct link to the topic of MC and Sustainability – a research gap which definitely has to be filled with research projects like the SMC-Excel project. For more information about the MCPC 2015 please visit:

SMC-Excel @ Global Cleaner Production Conference in Sitges, Spain

October 1, 2015 at 3:01 pm in SMCExcel, Uncategorized by Stephan Hankammer


We are happy to announce that we will present our SMC-Excel project at this year’s Global Cleaner Production Conference taking place in Sitges (Spain) from November 1st until November 4th 2015. SMC-Excel member Stephan Hankammer will present a case study resulting from the SMC-Excel project, which deals with Google’s modular smartphone approach “Project Ara”. This case study is one of the results obtained during WP1’s case study collection of comparable MC approaches in the consumer electronics market. We are very much looking forward to this event to disseminate our project in this sustainability research community. For more information about the GCPC 2015 please visit:

Business model workshop at project meeting in Manisa, Turkey

September 22, 2015 at 2:54 pm in SMCExcel by Stephan Hankammer

In September 2015 the project consortium met in Manisa (Turkey) for its fourth project meeting hosted by VESTEL Electronics. In this project meeting we mapped the current business model(s) used by VESTEL for their domestic market on the one hand and their international market on the other hand. Furthermore we created a box of bricks of business model pattern elements related to MC and one related to Sustainability. These boxes of bricks will be used in a next step, in which 3-6 elements will be combined to generic SMC business model patterns.

Publication of Article on Mass Customization, Product Service Systems and Sustainability in Procedia CIRP 2015

May 19, 2015 at 10:07 am in SMCExcel by Stephan Hankammer

We are very happy to announce that the article “Leveraging the sustainability potential of mass customization through product service systems in the consumer electronics industry” has been published in the Procedia CIRP May 2015. Stephan Hankammer will present the results of the paper at the 7th Industrial Product-Service Systems Conference – PSS, industry transformation for sustainability and business in Saint Etienne on the 22nd of May 2015. The paper presents preliminary outputs of the BMI workshop on mass customization product offerings taking place during the project meeting in Manisa 2014. You can download the article here:

Participation at the 7th IPS² Spring School on Sustainable Product-Service Systems Design

May 15, 2015 at 9:46 am in SMCExcel by Stephan Hankammer

From the 18th-21st of May 2015 the SMC-Excel Project participates at the 7th IPS² Spring School on Sustainable Product-Service Systems Design in Grenoble and Saint Etienne (France). Here, around 25 researchers from several European countries come together to discuss possibilities to design Sustainable Product-Service-Systems. For the SMC-Excel project this program is especially useful in order to understand how to integrate services into a mass customization product offering and how to assess the sustainability of use phase oriented business models.

Scenario development workshop at project meeting in Lugano

May 12, 2015 at 9:43 am in SMCExcel by Stephan Hankammer

In the beginning of May 2015 the project consortium met in Lugano (Switzerland) for its third project meeting hosted by the Department of Innovative Technologies, SUPSI. At the center of attention was the theoretical environmental analysis of possible customization options as a first step for the creation of scenarios for sustainability oriented business models based on mass customization. The project team further shed light on the role of recycling in a customized product offering and visited the industrial recycling plant of GAVIA.


Special Session on Mass Customization & Sustainability at the World Conference on Mass Customization, Personalization and Co-Creation in Montreal 2015

April 17, 2015 at 12:03 pm in SMCExcel by Stephan Hankammer

SMC-Excel’s team member Stephan Hankammer will co-host a special session on Mass Customization & Sustainability at the World Conference on Mass Customization, Personalization and Co-Creation in Montreal 2015. Please submit your abstracts with practical, theoretical or research focused subjects of interest until 8th of May 2015. We are very much looking forward to this event and to the unique opportunity to present the SMC-Excel Project to the international Mass Customization Research Community and to successful Mass Customization Practitioners. Please find more information about the conference at:

Invitation to presentation about SMC-Excel Project at RWTH Aachen

April 16, 2015 at 5:57 pm in SMCExcel by Stephan Hankammer

On Thursday, 23 April 2015, 2 PM, Stephan Hankammer will present the SMC-Excel Project and his research on Mass Customization and Sustainability at RWTH Aachen. Seminar participants are invited to discuss the presented research setting and contribute positive ideas with emphasize on the methodology. You can find more information about the presentation here:

IPSS 2015 Special Session: Mass customization and product service systems for leveraging sustainability

January 14, 2015 at 4:43 pm in Events, SMCExcel by Stephan Hankammer

A special session on Mass Customization and Sustainability will take place at the 7th CIRP IPSS conference in Saint-Étienne (France) in May 2015. Addressing the theme of industry transformation for sustainability and business, this special session will primarily focus on two specific issues:
(1) the transformations needed to implement and boost PSS systems at company and territory levels, covering multiple dimensions such as business model transformation, collaborative behaviour enhanacement, cultural changes, consumption model evolution etc.
(2) the needs for and challenges underpinning the integration of sustainability and business innovation, putting forth requirements for new sustainability assessment methods to address the complexity and diversity of PSS.

The final deadline for full paper submission is the 31st of January 2015.

To learn more about the scope and topic of this special session, take a look at the official IPSS website.

Publication of article on research agenda for Mass Customization and Sustainability in the International Journal of Industrial Engineering and Management (IJIEM)

January 7, 2015 at 9:54 am in SMCExcel by Stephan Hankammer

We are happy to announce that the article “A Contribution toward a Research Agenda: Identifying Impact Factors of Mass Customization on Environmental Sustainability” has been published in the International Journal of Industrial Engineering and Management (IJIEM) in December 2014. The research has been conducted in collaboration between Politecnico di Milano, RWTH Aachen University and Aalborg University. You can find the article here.

Eco Innovera: Final Conference Report published

December 21, 2014 at 12:14 pm in SMCExcel by Stephan Hankammer

At the Final Conference, ECO-INNOVERA has presented the findings of its systemic approach in Copenhagen to more than 100 key players from 24 countries, including not only policy makers and scientists but also SME-representatives and partner networks in research and development in eco-innovation.
Their findings were published in a Final Report that can be accessed by clicking on the link.

Project Meeting at Vestel in Manisa, Turkey

November 22, 2014 at 11:22 am in SMCExcel by Stephan Hankammer

In November 2014 the SMC-Excel team held up its second project meeting in Manisa, Turkey. The project members from SUPSI, e-hoch-3, GAVIA and RWTH had the possibility to visit VESTEL’s production facilities (VESTEL City) and gather data at the different stages of the production process of a television set. Further, the project consortium conducted a workshop with staff from different departments of VESTEL (design, environment, production) to develop possible scenarios for a sustainable Mass Customization offering for future TV sets. It was an inspiring meeting for all members of the SMC-Excel team. Workshop_VESTEL

SMC-EXCEL project consortium

Impressions from the ECO INNOVERA Conference in Copenhagen

September 30, 2014 at 4:45 pm in SMCExcel by Stephan Hankammer


Copenhagen, the European Green Capital 2014: From September 16th to 18th our SMC-Excel team participated at the Conference “Boosting Eco-Innovation through Cooperation in Research and Development” organized by the ECO INNOVERA network.


After four years of col- laboration, exchange and networking with European, associated partners and networks on Eco- Innovations the ECO INNOVERA consortium held its final event bringing together researchers, practitioners and public representatives.


It was a great conference with stimulating talks and inputs and great contribution. We are very thankful for the positive feedback and useful recommendations from the other participants and environmental experts for our SMC-Excel project.

Brochure: Product individualization in retail

September 15, 2014 at 3:10 pm in KUMAC by Peik Uhr

Offering customized products provides particularly small and medium-sized merchants the opportunity to achieve a differentiation advantages over competitors, thereby ensuring long-term success. The central element of a mass customization business model is to intensively interact with customers during the configuration of the customized product. These interaction and service processes significantly affect customers’ perceived product value. However, as these processes are oftentimes are time consuming and costly, they also impact company performance and overall success of a company. Therefore, mass customization companies need to solve a trade-off between serving customers adequately but also to achieve high levels of productivity when designing a customization process in order to be able to fully exploit the potential of mass customization. KUMAC addresses this challenge and provides instruments, approaches and methodologies that help companies mastering it. These and other results of the project were summarized in the brochure “Product Customization in Retail” (in German), which can be accessed here.

SMC-Excel at MCP-CE Conference in Novi Sad, Serbia

September 9, 2014 at 12:02 pm in Project, SMCExcel by Stephan Hankammer

On September 24th the Technology and Innovation Management Group, RWTH Aachen University will participate at the 6th International Conference on Mass Customization and Personlization in Central Europe (MCP-CE 2014) and present a research paper about Mass Customization & Sustainability.
The paper which was created in collaboration between Politecnico di Milano (Golboo Pourabdollahian), RWTH Aachen University (Frank Steiner and Stephan Hankammer) and Aalborg University (Ole Horn Rasmussen) deals with the impact factors of Mass Customization on Sustainability.

With the help of a product lifecycle approach the different impact factors along the five phases have been identified and assessed.

product life cycle The MCP-CE conference in Novi Sad is a very good occasion to present how we are putting together the fields of Mass Customization and Sustainability. We are looking forward to share and discuss our ideas on Mass Customization as an environmentally and socially beneficial business model with Mass Customization experts from Central Europe.

Our paper will be presented by Stephan Hankammer on the 24th September during PLENARY SESSION I:MASS CUSTOMIZATION. Hope to see you there.

SMC-Excel @ ECO-INNOVERA Final Conference

September 8, 2014 at 10:14 am in Project, SMCExcel by Stephan Hankammer

From September 16th to 18th members of the SMC-Excel team will participate in the ECO-INNOVERA Final Conference and the kick-off meeting for newly funded projects in Copenhagen, Denmark.


The conference aims to enhance collaboration and cooperation in research for eco-innovation:
• How to build partnerships, develop technologies and deliver eco-innovations.
• How to build the case for future co-operation towards a shared vision for system innovation.

At the pre-conference for new projects the SMC-Excel team will present their project. Furthermore, the project leader Prof. Frank T. Piller will moderate a table in the Session on LEARNING FOR EFFECTIVE ECO‐INNOVATION.

You can find more information about the conference in the Conference Agenda

Kick-off: Enhancing Sustainability by Mass Customization for European Consumer Electronics (SMC-EXCEL)

June 1, 2014 at 4:21 pm in Project, SMCExcel by Stephan Hankammer

We are happy to announce the successfull kick-off of our exciting new research project focussing on sustainability and mass customization. Our new project team (Technology and Innovation Management Group, RWTH Aachen University, Germany // e-hoch-3 eco efficiency experts, Germany // Vestel Electronics, Turkey // SUPSI, Department of Innovative Technologies, Switzerland // Gavia SA, Switzerland) is looking forward to develop and evaluate a system innovation enhancing the ecological sustainability in consumer electronics (CE), focusing on television sets (TV).


The project will provide guidelines and policy recommendations to enhance the eco-sustainability of TVs by shifting its value chain from the current mass production of products with short technology cycles (“gadgetization”) towards a mass customization (MC) of TV sets meeting individual users’ demands. Even though MC has been regarded by the EC as one of the main value drivers of a sustainable economy, manufacturers of consumer electronics have not yet followed this business paradigm. To overcome this adoption barrier, the project will enable a full system innovation by remodeling the complete value chain of the TV industry towards a sustainable business model driven by MC.

We think that the implementation of mass customization in the European consumer electronics (CE) industry will contribute greatly to the European environmental and social policy and will help to reach the European goals of energy and resource efficiency, reduction and elimination of use of toxic chemicals as well as waste and recycling directives. This project will also help to support the European competitiveness in eco-efficiency and sustainability systems and services and thus contributes to building a European job base in sustainable manufacturing. Especially SMEs that contribute individual and regional solutions will benefit from the project. Beyond these potential impacts, it is the project’s vision to provide benefits for individual customers with regard to research on their needs for hedonistic consumption and a sustainable life-style. It hence is necessary to consider different consumer groups that represent structurally different European countries. The transnational structure of the project consortium allows us to systematical evaluate the proposed system innovation by concept testing in different socio-demographics with various political and economic patterns.

Hello SMC-Excel!

May 25, 2014 at 10:51 am in Project, SMCExcel by admin


MyWear at the ICE conference – 23 June

May 13, 2014 at 11:34 am in Events, myWear by Fred

The MyWear project will be presented at the ICE 2014 conference during a workshop entitled: Embedded sensors, smart and innovative services for personalised products.

Join us for the workshop on Monday 23 June, from 14.00 to 15.30. The full ICE Conference takes place on 23-24-25 June 2014, in Bergamo, an inspiring town in the middle of Lombardy Region, in Northern Italy.

A short description of the workshop scope:
Today consumer goods like clothing, footwear, sportswear have the untapped potential to escape from being traditional products by mean of innovative services like sensing the status of customer well-being, functional materials etc to offer safe and healthy conditions for applications like work and sport. This paper session aims to discuss innovative approaches to make Smart product concepts into reality. For example, how to turn rigid electronic parts into stretchy, smart clothing material. How to interact with services and technology through clothing. Can we go beyond swiping a hand across a coat sleeves to adjust the volume of a connected music player? What are the services to be created upon the data collected through integrated sensor technology, for the public in general but specifically for elderly, obese, diabetics and disabled? To what extent does new generation of green, safe, healthy and smart work wear and sport wear products need to be customised to individual needs?

Full program is in development. We will post it when available.