Impressions: SMC-Excel @ 2015 World Conference on Mass Customization, Personalization and Co-Creation

November 3, 2015 at 3:23 pm by Stephan Hankammer

RWTH Tim @ MCPC2015
From October 20th to 22nd the 2015th World Conference on Mass Customization, Personalization and Co-Creation took place in Montreal, Canada. Researchers from all over the world came together to discuss recent academic research and issues related to the implementation of MC in practice. SMC-Excel project leader Frank Piller held a keynote on complexity as an innovation driver. In his speech he especially shed light on the question how businesses can profit from MC.

SMC-Excel project coordinator Stephan Hankammer hosted a special session dedicated to interdisciplinary research in the field of MC. In this session he also presented a current research paper of RWTH Tim, in which the topic landscape of the discipline of Mass Customization has been mapped. After reviewing nearly 1300 research papers with the help of a statistical algorithm, 60 subtopics in the field of MC have been identified. One important result: None of the topics has a direct link to the topic of MC and Sustainability – a research gap which definitely has to be filled with research projects like the SMC-Excel project. For more information about the MCPC 2015 please visit:

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