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Title

From Traditional Production to Mass Customization: Developing a Procedure Model for Small and Medium Sized Furniture Manufacturers

Author

Walcher, Dominik; Grall, Günther

Uploaded by

Martin Cremer on 7/18/2011

Status

not published

Category

Case Studies

Industry

Personalized Goods

Content Focus

Company related – solution space development

Keywords

Mass Customization, Furniture, Procedure Model

Abstract

The objective of this work in progress project is to develop a generic procedure model how to move from traditional production to mass customization in the field of small and medium sized furniture manufactures - especially chair producers. The project is executed by Austrian furniture manufacturer Laengle & Hagspiel in cooperation with the Salzburg University of Applied Sciences. Basically a selected chair of the company’s (batch produced) assortment is expected to be online co-designed by customers and subsequently produced with mass production efficiency. Based on the experiences of this change project a generic procedure model will be developed, which potentially can guide other furniture manufactures towards mass customization.

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