MCP-CE 2012 - This year’s keynote speakers

The main focus of this year’s MCP-CE is on customer co-creation being echoed by the following key note speakers:

Frank T. Piller - From Social Media to Social Product Development: Customer Co-Creation

Frank T. Piller is a professor of management and director of the Technology & Innovation Management Group of RWTH Aachen University, Germany. He also is an Executive Faculty Member of the MIT Smart Customization Group at the MIT Design Lab, Massachusetts Institute of Technology, USA. Together with Mitchell Tseng, Frank T. Piller initiated and co-chaired the MCPC conference series, the largest professional event on mass customization & personalization. As a member of the board of directors or scientific advisers, he works with a number of innovative technology companies in the area of customer-driven value creation.

Follow him on his blog.

Cipriano Forza - The impact of product configurator use on operational performance: literature review and research agenda.

Cipriano Forza is a professor of Operations Management and General Management at Padova University, Teacher of Research Methodology at the European Institute of Advanced Studies in Management (Italy), Director of the Graduate School in Management and Quantity Surveying, Head of the library of the Department of Technics and Management of Industrial Systems, elected member of EurOMA board (since 2005) where it is chair of the Membership and Finance team (since 2008), organizer of the Workshop on Journal Publishing for Non-Native English-speaking Researchers in OM.

His research interests are: management of product variety, product configuration, mass customization, Lean Production, information systems in operations, management quality and internationalization of SMEs.

Marcel Weber - Paving the Way to Customer-Co-Creation in Innovations.

Marcel Weber is a senior consultant with Altuition. Before joining Altuition in 2000 he used to be a technical officer with the Royal Dutch Air Force for almost 30 years. His specialties are customer insights and co-creation, and new business, product and service development. He has a M.Sc. in Management Science and Business Administration with the Open University in the Netherlands. In April 2011 he got his PhD on Customer Co-Creation in Innovations at the Eindhoven University of Technology.

Robert Freund - Co-Creation and Bottom-Up Economy

Robert Freund is German expert in reengineering, quality management and lean production, an independent expert on Mass Customization and Personalization (MCP) and a distance learning specialist.
Since 1997 his research activities are dedicated to the question on ‘How to overcome the efficiency-paradox on developing and delivering education?’ His concept is based on the combination of Mass Customization and Gardner’s Multiple-Intelligence-Theory.

Follow him on his blog.