Knowledge Repository

Title

Mass Customization and Footwear

Author

Chenjie Wang and Mitchell M. Tseng

Uploaded by

Yue Wang on 7/27/2013

Status

published

Category

Academic Papers

Industry

Apparel, Shoes and Accessories

Content Focus

Customer related

Keywords

Mass customization, footware, customer preferences

Abstract

This paper provides a roadmap of how mass customization can be applied to footware design. Particularly, the following questions are to be considered: What shoes are being customized in the market? Can you give more examples? What is the difference between a pair of “tailor-made” shoes with a mass customized one? What is the value derived from the footwear customization? What is the additional cost incurred in the footwear customization? What are the key dimensions of the footwear customization? How do they influence the footwear design? What is the role of a customer playing in a footwear customization process? How can a customer influence the attributes of the customized shoes? How should a conventional design process be changed to realize the mass customization strategy for footwear?

License

Bibliography

Wang, Chenjie and M. M. Tseng, (2013), “Mass customization and footware”, Chapter 30, pp 625 - 642, The Science of Footware, Goonetilleke edit, CRC press

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