Knowledge Repository

Title

A laboratory for industrial research on mass customisation in the footwear industry

Author

Redaelli, Claudia; Sorlini, Marzio; Boer, Claudio

Uploaded by

Frank Piller on 9/6/2011

Status

published

Category

Case Studies

Industry

Apparel, Shoes and Accessories

Content Focus

Other

Keywords

mass customisation, shoe industry, footwear market, experimental pilot plant

Abstract

This case study describes and analyses an Italian-based laboratory as a state-of-the-art approach to the mass customisation of shoe design and manufacturing. Based in Italy’s shoemaking capital, Vigevano, the ITIA-CNR Design & Mass Customisation Laboratory (D&MC; Lab) covers the entire spectrum of development and production activities of mass-customised shoes: based on a digital foot scan and an evaluation of customers’ wishes, customised shoes are manufactured. The case study covers internal changes required during production, information processing and human resources management, and comments on the need to consistently manage the relationships with other external actors of the value chain for successful mass customisation.

License

Bibliography

International Journal of Mass Customisation (2006), Vol. 1, No. 4, pp.492–506

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