Featured Companies from the MC500 (Part 12): www.Myprivatecode.com : The Glas Ceiling of Individualization
July 30, 2013 at 9:48 am by Frank Steiner
In our series of postings introducing companies that performend very well in our Customization 500 study, we are introducing the next mass customizer. Remember: The order of these feature postings is more or less randomly!
Today: Art as personal as your DNA
Today’s company offers a good that could be described as the maximum in individualization: Art and jewelry, produced not so much by your personal choice but your unique genetic fingerprint, your DNA.
Myprivatecode offers a simple process to get you your piece of unique art/jewelry: Upon selecting the basic product you want to be individualized with your DNA imprint ( just like in a traditional configurator) you receive a simple to use kit which enables you to take a sample of your DNA. That is a quick, painless and harmless process.b After sending the sample back to the company they extract your DNA and refine your chosen product with different forms of displaying your individual code of life.
Even though one should never say never, I wonder how much more personal a product/gift could become.
Note: Please see this post for detailed information on how to interpret the above data.
