MCPC 2014 - Call for Papers

The MCPC 2014 is a multi-track conference featuring a combination of high profile keynotes with expert talks, panel discussions, paper sessions, workshops, receptions, and much more. While it is devoted to sharing and discussing the latest research in the field, the MCPC has a strong focus on real life applications. Since its beginning, there is an equal share of participants, practitioners and academics/researchers. This makes the MCPC truly unique among many conferences. It really strives to connect MCPC thought leaders, entrepreneurs, technology developers, and researchers with people applying these strategies in practice.

Mass customization, personalization, and co‐creation (MCPC) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. Approaching more than a decade of development,
MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. We need fresh thinking to engage the most effective capabilities and resources so that individual needs can best be met.

The MCPC 2014 conference wants to engage academics, business leaders, and consultants in fundamental debates through a set of plenary presentations, workshops, discussion panels, and paper presentations. Continuing our tradition, we invite contributions from a wide range of specialists. MCPC 2014 is looking for contributions in cutting-edge research, as well as insightful advances in industrial practice in key areas.

Call for Papers

You are invited to submit your best work, addressing the listed conference topics. All papers have to be written in English language. Full papers as well as extended abstracts or short papers are welcome for presentation and publication. Papers will be blind peer-reviewed. Full papers can be up to 8 pages in length.

Paper template and link to the paper submission system will become available soon.

Proceedings with full papers will be published through Springer and will be available on Springerlink. Extended abstracts, short papers and keynote abstracts will be published otherwise. Participants will receive copies.

Call for Special Sessions

Research progress is found by joining forces, joining forces can be accomplished with corporation, and corporation is found when researchers are networking. MCPC2014 aims to be one of those and to reach such goals we need you to assist special sessions.

So, the organizing committee calls for special sessions and theby raise visibility on topics of focused interest in a particular scientific area or application. We urge all to come forward with ideas, which supports networking in particular. Especially, we call for sessions with substantial demonstrations of significant successful business practices and insights.

Proposals for special sessions should be submitted by emailing a one-page summary outlining the session objectives and topics, along with a brief bio of the session organizers to the conference chair. Each session will have a duration of two hours.

Submission deadlines are avalilable at important dates.

Download the conference flyer file with call for papers and special sessions.