KUMAC on the MCPC2014 in Aalborg
February 10, 2014 at 2:42 pm by Stephan Hankammer
At the MCPC-Conference 2014 in Aalborg, we presented results from a study in the context of the KUMAC project. Findings reveal that a more clear structure of the service encounter of a mass customization company helps to increase service productivity. Please see all results of the study in the conference proceedings.
More information is available on the website of MCPC.
Flyer zur International Conference on Mass Customization, Personalization and Co-Creation
