Offering customized products provides particularly small and medium-sized merchants the opportunity to achieve a differentiation advantages over competitors, thereby ensuring long-term success. The central element of a mass customization business model is to intensively interact with customers during the configuration of the customized product. These interaction and service processes significantly affect customers’ perceived product value. [...]

The results of the KUMAC-Project were presented on the 10th of April 2014 at the “Aachen Innovation Plattform” which was dedicated this year to the theme “The Maker Economy”. More information is available here (KUMAC & AIP) or http://www.aip-conference.de.

Now KUMAC also received considerable recognition in Australia. At the International Conference for Innovation Research “6th ISPIM Innovation Symposium” project manager Claudia Theilmann from the Fraunhofer IFF Magdeburg was honored for her excellent presentation of KUMAC results with the prestigious “OUTSTANDING ACHIEVEMENT AWARD”. At the congress, which was held from 8th to 11th of December [...]