Customer Order Decoupling Point (CODP)

General Desription:

The Customer Order Decoupling Point refers to the point in the value chain of mass customization at which a customer triggers the production activities. All activities before the CODP are drive by a firm's market research and planning department (Swamidass 2000, p. 138). This point, (also known as the freeze point, order penetration point), is the fork dividing customer-dependent and customer-independent production.

References:

Swamidass, P. M. 2000. Encyclopedia of production and manufacturing management, Kluwer Academic.