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Title

Open Innovation Accelerators analysis: applicability in Mass Customisation context

Author

Luca Canetta, Alina Florinita Pitu

Uploaded by

Luca Canetta on 4/24/2012

Status

not published

Category

Presentations

Industry

No specific industry

Content Focus

Other

Keywords

Mass Customisation, Open Innovation

Abstract

Mass Customisation and Open Innovation are two emerging paradigms. Mass Customisation implies high level of variety and thus creativity, stronger and anticipated interactions with the final customers/users as well as an augmented recourse to co-creation and co-design. All these activities ask for fast pace of innovation and a stronger involvement of many different actors, especially the customers, to the innovation process. Thus, it can be expected that the adoption of Open Innovation can be highly beneficial in the Mass Customisation context. An analysis framework has been designed and applied to 35 Open Innovation Accelerators in order to identify trends and best practices to be applied for designing an effective Open Innovation platform for Mass Customisation. In particular, have been investigated the provided contents and services as well as the adopted organisational forms.

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